Janakiraman, Narayanan. (2016). The effect of return policy leniency on consumer purchase and return decisions: A meta-analytic review. Journal of Retailing, 92(2), 226-235.
Janakiraman, Narayanan. (2016, August 22). How to design a return policy. Harvard Business Review.
Janakiraman, Narayanan, et al. (2016). Pay-it-forward: Theory, experiments, and managerial implications. In Proceedings of INFORMS, Philadelphia, PA.
Janakiraman, Narayanan, et al. (2016) The Starbuck’s pay-it-forward dilemma. Presentation at INFORMS, Waikoloa Village, HI.
Creative Works
Janakiraman, Narayanan. (2016). The effect of return policy leniency on consumer purchase and return decisions: A meta-analytic review. Journal of Retailing, 92(2), 226-235.
Janakiraman, Narayanan. (2016, August 22). How to design a return policy. Harvard Business Review.
Janakiraman, Narayanan, et al. (2016). Pay-it-forward: Theory, experiments, and managerial implications. In Proceedings of INFORMS, Philadelphia, PA.
Janakiraman, Narayanan, et al. (2016) The Starbuck’s pay-it-forward dilemma. Presentation at INFORMS, Waikoloa Village, HI.