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The Selective Generosity of Donors: How Victim Identifiability Affects Philanthropy
Dr. Traci Freling, Marketing
November 18, 2015


Researchers and practitioners in the nonprofit sector have long noted the tendency for people to offer greater aid to a specific, identifiable person who is suffering, rather than to a large, abstract group with the same need. This bias is called the “identifiable victim effect” (IVE), and it can have a considerable impact on philanthropy, fundraising, and disaster relief efforts.



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