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Rogelio Fávila, also known as Rocky Fávila, was born in 1954 in Plainview, Texas where he was raised. He was one of few Mexican American students who remained on the football team in high school and developed his taste for politics on the student council. At the time of the interview, Rocky Fávila was serving on the board of trustees for the Plainview Independent School District and he was a member of the League of Latin American Citizens (LULAC), the National Hispanic Institute (NHI), and the National Hispanic School Board Association. His wife Irene Fávila was serving on the Plainview City Council at that time.
Rogelio Fávila discusses his family life and gives his perspective of the Mexican American community in Plainview, Texas. He talks about his family background and the discrimination he experienced growing up in Plainview. He refers to several racial incidents in Plainview, including one involving the Brown Berets, and his part in the ensuing investigations. He explains his work on the board of trustees for the Plainview Independent School District and his campaign strategies to get elected. He recognizes the importance of the League of United Latin American Citizens (LULAC) in furthering Mexican American causes in Plainview and notes the role of his aunt, Lucía Santana, in the American G.I. Forum in Abilene. He comments on a number of prominent Mexican Americans during the interview, including Lubbock politician Victor Hernández, Hale County Commissioner Mario Martínez, fellow school board member Lionel García, and Eliseo Solís.
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